AI Weekly | Oct 2025

All Insights

Product updates across video, productivity, collaboration, and workforce strategy this week—and what they mean for enterprise leaders.

Media and Synthetic Video

OpenAI Sora 2 and the Sora App

Sora 2 delivers higher resolution video with more realistic motion and physical consistency, plus synchronized audio and dialogue for narrative content. The Sora app is a consumer platform to generate, edit, and share AI videos, with a feed resembling Reels or TikTok that supports remixing by adjusting prompts.

• Marketing produces campaign assets in hours instead of weeks
• HR and L&D build scenario-based training quickly
• Product teams prototype ideas visually before physical prototypes

Productivity and Agents

Microsoft Agent Mode in Word and Excel

Agent Mode in Office apps extends Copilot from single prompts to multi-step workflows. Excel can assemble a monthly report, pull data, clean it, chart it, and draft commentary. Office Agent in Copilot Chat delegates tasks across apps—for example, summarize Outlook feedback, create a PowerPoint deck, and draft a Word summary.

• Finance automates recurring reporting packs
• Operations standardize data cleaning and formatting
• Compliance runs policy checks directly in Word

Social and Creation

Meta's Vibes AI Video Feed

A dedicated AI content stream in the Meta AI app shows only AI-generated videos. Prompt transparency means each video displays the original prompt to enable remixing and iteration. Creator tools enable quick refinements and variations.

• Brands launch interactive campaigns where customers remix prompts
• Creators test concepts before full production
• Enterprises trial low-cost AI content strategies for engagement

Workspace and Data

Google Gemini in Sheets Updates

Formula debugging now explains failures and proposes fixes including syntax, logic, or alternatives. Suggested improvements recommend more efficient formulas. Available in Workspace Business and Enterprise tiers with admin control.

• Operations teams fix broken dashboards without IT escalations
• Finance validates large models more quickly
• Sales self-serve data insights with fewer handoffs

Workforce

Accenture Restructuring

About 11,000 job cuts alongside reinvestment in AI skills and consulting capacity. Leadership emphasizes rapid reskilling and exits for roles that cannot transition. Boards and HR across industries should anticipate similar reskilling patterns and plan change management pathways tied to AI programs.

Apple Siri Overhaul with Veritas

Veritas is an internal chatbot Apple uses to test a more conversational, context-aware Siri with an emphasis on on-device performance. Customer service and retail teams should prepare for higher expectations around voice AI as hardware-embedded assistants evolve alongside cloud ecosystems.

Why It Matters

This week's developments highlight three fronts of AI acceleration:

• Media: Synthetic video and remixing tools are reshaping how content is created and shared
• Productivity: Intelligent agents are expanding inside Office and Workspace, automating more complex workflows
• Workforce: Restructuring and smarter assistants are redefining roles and expectations

Each front creates opportunity, but without clear guardrails adoption can outpace governance. Enterprises that embed these tools into a governed operating model with clear policies, content traceability, and audit trails will scale faster and with less risk.

Conclusion

Adopt with structure by establishing AI frameworks that balance experimentation with compliance. Set media guardrails so marketing, HR, and communications teams can use AI video responsibly. Oversee agents with models that keep multi-step workflows traceable. And plan the workforce transition by aligning headcount and training to AI-enabled roles.